Home / Services
Google Ads for political campaigns
Political search ads on Google, built and run exactly to your campaign's plan, in the account your committee owns.
Start a campaign
What we handle
Executed in your campaign's own accounts
Search campaign builds
Campaigns and ad groups for candidate name, opponent, issue and ballot measure keywords your team chooses.
Ad copy from your messaging
Responsive search ads written from the language your campaign approves. No message of our own.
Keyword hygiene
Negative keywords and search-term monitoring to keep spend on the queries you want.
Budget pacing
Daily pacing against your flight dates and budget caps, with changes only on your instruction.
Reporting
Impressions, clicks and spend by campaign, on the schedule you set.
Your decisions.
Our execution.
1
You send the plan
A signed insertion order: channels, audiences, geography, budget, schedule and creative.
2
We build to spec
Set up exactly as instructed, in accounts your campaign owns and has verified.
3
We run within your limits
Pacing and bids inside the parameters you approve. Anything outside them comes back to you.
4
You see everything
Delivery and spend reporting on your schedule. Your team draws the conclusions.
Questions
Does my campaign need Google election advertiser verification?
Yes, for election ads. Your campaign or committee is the advertiser and completes Google's verification; we work inside the account under the access you grant.
Who owns the Google Ads account?
You do. We operate in your verified account and never run your ads from an account of ours.
Do you run Google Ads for state and local races?
Yes. Federal, state and local campaigns, plus PACs, party committees and ballot measure campaigns.