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Programmatic political advertising
Execution on the demand-side platforms (DSPs) your campaign chooses, alongside or instead of DV360.
Start a campaign
What we handle
Executed in your campaign's own accounts
Platform setup
Line items, creatives and tracking configured on the DSPs your campaign selects.
Audience settings as instructed
Targeting applied exactly as your campaign specifies, within each platform's political ad rules.
Trafficking and QA
Creative checks, click-through tests and disclaimer checks before launch.
Pacing across platforms
Spend paced to your budget and flight dates on every platform.
One consolidated report
Delivery and spend from every platform in one report.
Your decisions.
Our execution.
1
You send the plan
A signed insertion order: channels, audiences, geography, budget, schedule and creative.
2
We build to spec
Set up exactly as instructed, in accounts your campaign owns and has verified.
3
We run within your limits
Pacing and bids inside the parameters you approve. Anything outside them comes back to you.
4
You see everything
Delivery and spend reporting on your schedule. Your team draws the conclusions.
Questions
Which DSPs do you work with?
The platforms your campaign selects. Tell us which ones in your brief and we confirm availability.
Do platform political ad rules differ?
Yes. Each platform has its own political advertising policy, and campaigns run within each one.
Who pays the media?
Your campaign, directly. We never advance or front ad spend.