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YouTube political ads
Your campaign's spots, live on YouTube on schedule: trafficked, flighted and reported to your plan.
Start a campaign
What we handle
Executed in your campaign's own accounts
Spot trafficking
Your finished videos uploaded and set up across the YouTube formats your plan calls for, from 6-second bumpers to longer skippable spots.
Flighting around key dates
Start, stop and rotation schedules built around your debates, ballot deadlines and Election Day.
Geography and audiences you set
Delivery limited to the districts, states and audience settings your campaign specifies.
Frequency and pacing
Frequency caps and daily pacing inside the parameters you approve.
Reporting
Views, view rates and spend by spot and flight.
Your decisions.
Our execution.
1
You send the plan
A signed insertion order: channels, audiences, geography, budget, schedule and creative.
2
We build to spec
Set up exactly as instructed, in accounts your campaign owns and has verified.
3
We run within your limits
Pacing and bids inside the parameters you approve. Anything outside them comes back to you.
4
You see everything
Delivery and spend reporting on your schedule. Your team draws the conclusions.
Questions
Can you swap a spot mid-flight?
Yes. Send the new creative and written instruction and we rotate it in as directed.
Do you produce the video?
We cut versions and sizes from your approved footage and brief. Messaging and scripts come from your campaign.
Who is the advertiser on YouTube?
Your committee, through its own verified Google account.